Limbic Hijack

The phenomenon of having your attention captured by emotionally triggering stimuli. These stimuli strategically target the brain center that we share with other mammals that is responsible for emotional processing and arousal—the limbic system. This strategy of activating the limbic system is deliberately exploited by online algorithmic content recommendations to stimulate increased user engagement. Two effective stimuli for achieving this effect are those that can induce disgust or rage, as these sentiments naturally produce highly salient responses in people.